What's the difference between single and bulk coupons?
Palette has two types of coupons to meet different business needs. Take a look below to see how they differ.
Single coupons
When you create a single coupon, you're creating one coupon code. That means, regardless of the usage limit on that coupon, every transaction that uses that coupon will use the same code.
Example
With this configuration, you would end up with:
- 1 unique coupon code - 'WINTERFREE'
- It can be redeemed up to 10 times
- It would provide a $250 reduction to the total price
Use case
Single coupons are useful when it is not important to track who redeems the coupons, just that they are redeemed.
You may run a marketing campaign where the first 10 purchases to use the coupon code get a $250 reduction. With this 'WINTERFREE' coupon, a single or group of individuals could use that same coupon code up to 10 times to make 10 different purchases.
Bulk coupons
A bulk coupon creates a common coupon prefix, that sits at the start of every unique coupon code generated. The number of unique coupon codes generated is determined by the start and end numbers.
Example
With this configuration, you would end up with:
- 10 unique coupon codes
- Each code would begin with the prefix 'MonstersInc-'
- Each would have a unique code appended to the end
- Each can be redeemed only once
- Each would provide a 100% reduction to the total price
Use case
A common use case for bulk coupons, is that you may want to distribute a collection of coupons to a defined list of individuals, where the coupons are grouped as a set, and each code can only be redeemed once.
You may have had a B2B transaction, where a client - MonstersInc, purchases 10 places for their staff in your course or event. You could create a bulk coupon with a start number of 1, and an end number of 10. This would provide you with a set of 10 individual coupon codes to provide to your client, where each of their staff could be allocated a unique coupon code that can only be redeemed once.